See Seller Compass in Action
The Complete Platform for Modern Real Estate
Discover how Seller Compass transforms the way real estate agents manage listings, communicate with sellers, and close deals. Our platform brings the transparency of package tracking to home sales — giving agents modern tools and sellers unprecedented visibility into their transaction.
What is Seller Compass?
Seller Compass is a SaaS platform designed to enhance the home selling process for real estate agents and their clients. Often called the "Pizza Tracker for home sales," it provides agents with a comprehensive toolkit for listing management, client communication, automated feedback collection, and data-driven decision making. For sellers, it offers a transparent, real-time transaction dashboard to monitor their home sale, view buyer feedback, and compare offers — all without needing to create an account or remember a password.
The platform works with any brokerage, any MLS, and integrates with the CRMs agents already use. At $29/month with a 14-day free trial, Seller Compass delivers enterprise-grade technology to independent agents who previously had no access to these tools outside of large brokerage ecosystems.
Platform Features
Listing Dashboard
A centralized command center for all your active listings. View real-time status, showing counts, feedback summaries, and pending offers at a glance. Track days on market, price adjustments, and buyer engagement metrics — everything an agent needs to stay on top of every property in their portfolio.
Seller Dashboard (The Pizza Tracker)
The seller's personalized home sale tracker. Sellers see their transaction timeline, read buyer feedback from showings, compare all offers side-by-side, and follow every milestone from listing to closing. Access is instant via magic link — no passwords, no app downloads, no friction.
Smart QR Feedback Collection
Generate geolocation-aware QR codes for each listing. Place them at open houses and showings. Buyer agents scan, leave detailed feedback with ratings and comments, and it flows instantly to both the listing agent and the seller. NAR-compliant with agent moderation controls built in.
Offer Comparison War Room
When multiple offers arrive, the War Room displays them side-by-side with price, terms, contingencies, financing details, and closing timelines in one clear, organized view. Sellers and agents can review offers together and make confident decisions without spreadsheets or confusion.
CRM Integrations
Native, bidirectional integrations with four major real estate CRMs: Follow Up Boss, kvCORE/BoldTrail, Lofty/Chime, and HubSpot. Contacts, leads, notes, tags, and deals sync automatically in both directions. All integrations include retry with exponential backoff and full audit logging.
Calendar Sync
Subscribe to a personal iCal/ICS feed from Google Calendar, Apple Calendar, or Outlook. See scheduled showings, projected closing dates, inspection deadlines, appraisal appointments, and open house events alongside your personal schedule.
REST API & Webhooks
Full developer REST API with API key authentication, listing queries, activity streams, and webhook subscriptions. Outbound webhooks deliver HMAC-SHA256 signed payloads. A universal webhook receiver accepts data from any source. Zapier-compatible webhooks connect to 6,000+ apps.
Enterprise Security
Bank-level AES-256-GCM encryption for sensitive data, PostgreSQL row-level security on all tables, JWT authentication with HTTP-only cookies, comprehensive audit logging, and tiered rate limiting. Your clients' data is protected with the same standards used by financial institutions.
How It Works
From listing to closing, here's the proven workflow that has transformed how agents and sellers communicate throughout the transaction.
Step 1: Agent Adds a Listing
Enter the property address, details, and price. Your listing dashboard is live in under a minute with smart QR codes ready to print for showings and open houses. Each QR code is geolocation-aware to verify on-site visits.
Step 2: Sellers Get Dashboard Access
Invite your seller via email or SMS. They receive a magic link for instant, password-free access to their personalized home sale tracker. No account creation needed — just click and view.
Step 3: QR Codes Collect Buyer Feedback
Place smart QR codes at open houses and showings. Buyer agents scan, leave detailed feedback with ratings and comments, and it flows instantly to your dashboard and your seller's view. No manual data entry required.
Step 4: Two-Way Communication
Agents maintain full control over what sellers see through the activity approval layer. System events like showings and feedback are auto-approved, while external data from CRMs, webhooks, and third-party integrations require agent review before appearing on the seller dashboard.
Step 5: Offers Compared Side-by-Side
When offers arrive, review them together with your seller in the Offer Comparison War Room. Price, terms, contingencies, financing details, and closing timelines — all in one clear, organized view for confident decision-making.
Step 6: Close with Confidence
Track the full transaction timeline from listing to closing. Monitor milestones, inspection deadlines, appraisal appointments, and closing dates. Your seller sees every step of the journey in real time on their personalized dashboard.
Why Agents Choose Seller Compass
The 77% Advantage
77% of agents are locked out of modern seller tools unless they switch brokerages. Seller Compass gives every agent access to enterprise-grade technology for $29/month — no brokerage lock-in required.
NAR-Compliant Transparency
Built from the ground up to meet NAR compliance requirements. Agent moderation controls, activity approval layers, and audit logging ensure every interaction meets industry standards.
No Brokerage Lock-In
Works with RE/MAX, Keller Williams, eXp, Coldwell Banker, and any brokerage. Your tools stay with you, not your broker. Full data ownership and portability always.
Works with Any MLS
No MLS restrictions. Add properties from any market and manage them all from one unified dashboard. Smart Listing Resolution matches properties across UUIDs, MLS numbers, and addresses.
Frequently Asked Questions
What is Seller Compass?
Seller Compass is a B2B SaaS platform built for real estate agents who want to give their sellers unprecedented visibility into the home-selling process. Think of it as the "Pizza Tracker for home sales" — sellers get a real-time dashboard showing showings, buyer feedback, offers, and transaction milestones, all managed and curated by their listing agent.
How much does it cost?
Seller Compass starts at $29 per month for independent agents, with no per-listing fees and no long-term contracts. Enterprise and team plans are available for brokerages that need multi-agent management, custom branding, and advanced analytics. Every plan includes a 14-day free trial with full platform access.
Is it NAR compliant?
Yes. Seller Compass was designed from the ground up with the 2024 NAR settlement guidelines in mind. Agents maintain an approval layer over all activities — feedback, showings, and offers are only visible to sellers after the agent reviews and approves them. This ensures transparency without sacrificing agent control.
What CRMs does it integrate with?
Seller Compass offers native bidirectional integrations with Follow Up Boss, kvCORE (BoldTrail), Lofty (Chime), and HubSpot. All four connectors support contact sync, deal tracking, notes, tags, and real-time event synchronization with automatic retry logic and full audit logging.
How do sellers access their dashboard?
Sellers receive a magic link via email or SMS — no passwords required. They tap the link and land directly on their personalized Seller Dashboard, where they can view showings, read approved buyer feedback, compare offers in the War Room, and track every transaction milestone in real time.
Does Seller Compass work with any MLS?
Yes. Seller Compass is MLS-agnostic. Agents manually enter listing details (or import via the REST API), so there is no dependency on a specific MLS data feed. This means the platform works for any agent, in any market, regardless of their MLS provider.
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