Real Estate CRM Integrations & Automation

Native CRM Integrations

Seller Compass provides deep, bidirectional integrations with the CRMs real estate agents already use. When a buyer submits feedback through your QR code or a seller receives a new offer, that data automatically syncs to your CRM — no manual entry, no copy-pasting between systems.

All CRM integrations include enterprise-grade reliability: retry with exponential backoff for transient failures, full audit logging via the sync log for complete traceability, and auto-deal creation when you add new properties.

Zapier Integration — Connect to 5,000+ Apps

Seller Compass works with Zapier through its webhook system and REST API, giving you access to over 5,000 apps and services. Build custom automations without writing a single line of code. Our Zapier-ready flat JSON format makes setup straightforward — just point a Zapier webhook trigger at your Seller Compass webhook URL and start building workflows.

Popular Zapier use cases for real estate agents:

• Google Sheets reporting: Automatically log every showing, feedback response, and offer into a shared spreadsheet for team reporting or broker oversight.
• Slack and Teams notifications: Get instant channel notifications when new offers come in, showings are scheduled, or transaction stages change.
• Task management: Auto-create tasks in Asana, Monday.com, or Trello for closing milestones, inspection deadlines, and follow-up reminders.
• Email marketing: Push new leads to Mailchimp, ActiveCampaign, or Constant Contact for nurture campaigns and drip sequences.
• Custom SMS alerts: Trigger SMS notifications via third-party services when critical events occur — new offers, price changes, or stage transitions.
• Smart lead routing: Route leads to different CRMs or team members based on property type, location, or lead source.
• Broker dashboards: Sync offer data and transaction metrics to custom spreadsheets for brokerage-level reporting and compliance.

The universal webhook receiver accepts data from any source with provider and activity type normalization, while the REST API lets Zapier pull listing data and activity streams on demand.

ShowingTime Feedback Automation — Built-In Email Monitor

Recommended: Zero-Setup Email Monitor. Connect your Gmail in Settings → Integrations and Seller Compass automatically detects ShowingTime feedback emails, extracts the structured data (interest level, experience rating, price opinion, listing rating, buyer agent comments), and adds it to your listing's activity feed — no Zapier account needed, no workflow to build.

The built-in email monitor checks your inbox every 10 minutes for emails from noreply@showingtime.com with subject "FEEDBACK RECEIVED". Listings are matched by street address using Smart Listing Resolution. Feedback appears as a pending activity for agent review. Read-only Gmail access — we never send or modify your emails.

Alternative: Prefer building your own automation? Use Zapier to capture ShowingTime emails and POST them to our webhook receiver. View the Zapier setup guide →

Webhook System — Real-Time Event Delivery

Register HTTPS webhook URLs and subscribe to the events that matter to your workflow. Every webhook payload is signed with HMAC-SHA256 for security verification, delivered with 3-attempt retry and exponential backoff, and tracked in a per-endpoint delivery log so you always know what was sent and when.

Supported events: showing scheduled, feedback received, offer submitted, stage changed, open house created, and more. Subscribe to all events or choose specific ones — you control the data flow.

Inbound webhooks accept data FROM your external tools and normalize it into your unified activity stream. Send data from any source and Seller Compass will match it to the right listing using smart resolution (UUID, MLS number, address, or CRM deal ID).

REST API — Build Custom Integrations

Access your listing data and activity streams programmatically with the Seller Compass REST API. Authenticate with per-agent API keys, query listings and activities, and build custom tools on top of your transaction data.

API keys use SHA-256 hashing with a recognizable sc_live_ prefix. Last-used tracking and one-click revocation give you full control over access. Endpoints include /api/v1/listings, /api/v1/listings/:id/activities, and /api/v1/activities.

Calendar Sync — iCal Feed for Every Calendar App

Subscribe to your Seller Compass calendar feed from Google Calendar, Apple Calendar, or Microsoft Outlook. The iCal/ICS feed includes all scheduled showings and closing dates, updated in real time. Each agent gets a unique, secure token — just paste the URL into your calendar app and your real estate schedule stays in sync automatically.

Activity Ingestion Engine — Your Unified Data Hub

At the heart of Seller Compass integrations is the Activity Ingestion Engine — a unified activity stream that normalizes data from every source into a single, chronological timeline per listing. System events, CRM updates, webhook payloads, and Zapier triggers all flow into one place.

Smart listing resolution accepts multiple identifier types: property UUID, MLS number, normalized address (with fuzzy matching), or CRM deal ID. Contact resolution matches people by email, phone, or CRM contact ID across your entire database. Automatic deduplication prevents duplicate entries regardless of source.

The result: your sellers see a complete, real-time picture of everything happening with their listing — whether the data came from your CRM, a Zapier workflow, a webhook, or manual entry.

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